Ephemera Vulgata (garden variety Mayfly) Ephemera: From the Greek: Ephemeron --a short-lived insect. Members of the family Ephemeridae include dragon and damsel flies as well as may flies in the genus Ephemera. For the rest of us: the detritus of our lives: concert tickets, bus tokens, valentine's day cards, matchbooks, packaging, coupons: objects meant to be useful for a brief period of time. And then what? Advocates of simplicity say it should be thrown away. I have tried. But I don't think they're looking close enough. Simply because it is not meant to be durable doesn't mean much of it isn't a tiny window into some artist's mind. I am not ashamed to say I buy many things based on the cleverness or beauty of its packaging. I consider this a way of supporting the arts--manufacturers paid someone to design the structure, the image, the lettering. It may not be as grand and sweeping as an operatic performance, but the opera itself is ephe...